A new, more modest era for ball caps

The New York Times reports today on the state of the baseball cap industry, and it is certainly not immune to the recession. Sales are off 10 percent over last year at New Era, one of the industry leaders.

“We’re seeing a very jittery landscape,” the company president tells the Times. “People are trying to stick to their most conservative plans. Even Yankee hats are down despite the year they are having.”